Source: Practicum Pioneers
As a matter of fact, I feel that traditional media has evolved and improved under the pressures of the new media.
Bloggers may be able to boast about their high readerships on the Internet but their reporting credibility and accuracy is still eclipsed to that of a traditional journalist. According to findings by the Project for Excellence in Journalism, barely 12 % of Internet users find blogs a trustworthy news source. (Walden, 2007)
Now, the main advantage bloggers have over journalists and traditional media is the ability to report on an event and have it reach millions of readers around the world just minutes after the actual has happened. Whereas for a traditional practice of journalism, the quickest possible time for a report to be published is the day after the event took place. (Outing, 2004)
Source: Waycy Blog
Instantaneously, bloggers are beginning to adopt journalistic standards and ethics in order to compete with their online counterparts. Independent blogs are now doing more editing, more source checking, breaking more news and hiring more journalists as staff in their publications. For instance, Gawker, a Manhattan based blog, is practicing more traditional based journalism by having a staff of four editors and six reporters instead of the usual ‘one reporter, one blog’ concept. Other than that, GigaOm, a blog based in Silicon Valley now edits 80% of its reports before being publishing them in order to obtain a higher level of accuracy and credibility than a usual blog. (Glaser, 2008)
As for now, it appears that bloggers aren’t going anywhere. And neither is traditional media and journalists. Readers will always turn to traditional media as trusted sources of information, that will never change.
- Glaser, M 2008, ‘Distinction Between Bloggers, Journalists Blurring More Than Ever,’ online, retrieved 3 October 2009, from http://www.pbs.org/mediashift/2008/02/distinction-between-bloggers-journalists-blurring-more-than-ever059.html
- Lasica, J. D. 2003, ‘Blogs and Journalism Need Each Other,’ Nieman Reports, Vol. 57, No. 3, pp. 70-74, retrieved 5 October 2009, from http://socialmediaclub.pbworks.com/f/blog%20and%20journalism.pdf
- McNair, B 2009, ‘Journalism in the 21st century: evolution, not extinction,’ Journalism, Vol. 10, No. 3, pp. 347-349, retrieved 7 October 2009, from http://jou.sagepub.com.ezlibproxy.unisa.edu.au/cgi/reprint/10/3/347.pdf
- Outing, S 2004, ‘What Bloggers Can Learn From Journalists,’ online, retrieved 6 October 2009, from http://www.poynter.org/content/content_view.asp?id=75665
- Walden, R 2007, ‘The Blogger as Journalist: Codes of Ethics in the World of Blogging,’ online, retrieved 7 October 2009, from http://web-journalism.suite101.com/article.cfm/the_blogger_as_journalist